WALMART CONNECT / BRAND EXPERIENCE
UNCHARTED EATS 2.0
A fresh take on what's new at Walmart.
CLIENT
ROLE
Walmart Connect
Art Director
Visual Identity, Campaign Design
Digital, Retail, Influencer
CHANNELS
DISCIPLINES
THE EXECUTION
Built to connect across touchpoints.
The identity extended into campaign toolkits, onsite and offsite advertising, shoppable experiences, and the Uncharted Eats influencer box.
Each execution maintained a recognizable campaign identity while giving individual brands room to stand out.
THE Creative approach
One identity. Multiple experiences.
I co-led the visual identity refresh, developing a cohesive system designed to connect the campaign across digital media, influencer content, and shopper experiences.
The creative combined expressive product storytelling with a flexible design system. Working with GENESISX, our team developed AI-enabled, geographically targeted creative tailored to supplier messaging and audience relevance.
THE CHALLENGE
Make new products impossible to overlook.
Create a cohesive visual experience introducing emerging food brands to Walmart shoppers across multiple touchpoints.
the impact
Creative with measurable impact.
1.8M
VALUE-ADDED IMPRESSIONS
7K
TOTAL CLICKS
34k
VALUE-ADDED IMPRESSIONS
The campaign brought together creative strategy, scalable design, emerging technology, and cross-functional collaboration to introduce new products to Walmart shoppers.