WALMART CONNECT / BRAND EXPERIENCE / Product Launch
SKITTLES POP'D
Popping open a new consumer experience.
CLIENT
ROLE
Mars wrigley
Art Director
Custom Brand Experience, OMNI-channel Campaign Design
Digital, Retail, in store activations
CHANNELS
DISCIPLINES
THE Creative approach
A pop-up shop built for discovery.
I led the creative art direction from concept through execution, collaborating with strategists, copywriters, designers, and cross-functional teams to develop the “POP-UP SHOP,” a bold, curiosity-driven campaign inspired by the product's unique texture and sensory appeal.
The creative combined vibrant visuals, playful interactions, and immersive storytelling to bring the product experience to life across Walmart's shopping ecosystem.
THE CHALLENGE
Turn a product launch into an experience.
For the Walmart-exclusive launch of Skittles POP'd, the challenge was to introduce a new freeze-dried candy experience in a way that captured attention, sparked curiosity, and drove shoppers from discovery to purchase.
The creative opportunity came from a consumer insight: the growing fascination with the sensory satisfaction of freeze-dried snacks.
THE EXECUTION
From digital discovery to in-store engagement.
The campaign extended across custom brand experiences, homepage placements, high-impact media, and interactive in-store activations.
Each touchpoint brought the POP-UP SHOP concept to life while creating opportunities for shoppers to explore the product, engage with the brand, and move toward purchase.
the impact
Creative with measurable impact.
36K+
event impressions
4K
product samples distributed
10
high-impact in-store activations
