A Personalized Taste of What’s New

As co-Art Director for Uncharted Eats 2.0, I partnered with my fellow Art director to lead the visual identity and creative execution of Walmart’s New at Walmart winter campaign—designed to spotlight emerging products and generate excitement through influencer engagement.

We developed a cohesive visual identity system across all touchpoints, from dynamic onsite/offsite display banners to the innovative Uncharted Eats box. In collaboration with GENESISX, we launched AI-enabled paid media that delivered geo-targeted, hyper-personalized ads aligned with each product’s messaging. This allowed us to craft two distinct creative experiences featuring top suppliers, tailored for maximum relevance and impact.

The campaign exceeded expectations, driving:

• 1.8M value-added impressions

• 7K total clicks

• 34K unique delivery activations

A bold blend of creative strategy, emerging tech, and cross-functional collaboration—Uncharted Eats 2.0 was a standout in Walmart’s innovation pipeline.