Uncharted Eats 2.0: New at Walmart
Art Direction | AI-Enabled Campaign Design | Visual Identity | Shopper Marketing
A Personalized Taste of What’s New
As Art Director for Uncharted Eats 2.0, I lead the visual identity and creative execution of Walmart’s New at Walmart winter campaign—designed to spotlight emerging products and generate excitement through influencer engagement.
The team developed a cohesive visual identity system across all touchpoints, from dynamic onsite/offsite display banners to the innovative Uncharted Eats box. In collaboration with GENESISX, we launched AI-enabled paid media that delivered geo-targeted, hyper-personalized ads aligned with each product’s messaging. This allowed us to craft two distinct creative experiences featuring top suppliers, tailored for maximum relevance and impact.
The campaign exceeded expectations, driving:
1.8M value-added impressions
7K total clicks
34K unique delivery activations
A bold blend of creative strategy, emerging tech, and cross-functional collaboration—Uncharted Eats 2.0 was a standout in Walmart’s innovation pipeline.
