Be A Maverick: Surfacing Bold Ideas at Kenshoo’s Corporate Event

Set against the stunning backdrop of the Ritz-Carlton Half Moon Bay, Be A Maverick was more than just a theme—it was a mindset. Inspired by the legendary waves of Mavericks Beach, the event celebrated those who embrace change, take risks, and think beyond the horizon.

I developed the full visual identity, drawing from the six core traits of a Maverick—Openness, Creativity, Risk-Taking, Big-Picture Thinking, Rule-Breaking, and Perseverance. The design language reflected the dynamic energy of the ocean through fluid shapes, bold typography, and a palette inspired by sea and sky.

From keynote stage graphics to print collateral and environmental signage, I led the execution across all touchpoints, creating a cohesive and inspiring brand experience that encouraged attendees to paddle out and meet the wave.